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Service Media

From Support to Strategic Partnership

Article par EI-Technologies MENA 
26 Février 2025

Our partnership with The Galleria Al Maryah Island, a most coveted destination in Abu Dhabi, began 3 years ago with a broad mission: to support and optimize their Salesforce Sales Cloud implementation. We began by focusing on smoother operations and addressing our client’s immediate needs. Fast-forward to today, that initial support contract blossomed into a full-scale, multi-cloud transformation that redefines how the mall operates and engages with its customers.
 

 

Today, we support:
 

Sales: Streamline commitments and Tenders management with complex approval matrix.
Service: Managing customers' and tenants’ feedback through various channels, ensuring the mall's clients receive outstanding service and experience.
Experience Cloud:
o B2B: We created a Tenant Portal to manage tenants' day-to-day activities, including permits, memos, cases and more.
o B2C: A portal for mall visitors was created and shared via Salesforce Mobile Publisher, providing access to shops, locations, events and more.
Data Cloud: Drive data driven insights and decision-making.
Marketing Cloud: Refining and enhancing the strategy for customer segmentation and customer lifetime value, ensuring a unified customer view. All event registrations, newsletters, and marketing campaigns, seamlessly managed through Marketing Cloud to optimize engagement and personalization.

 

The Impact:
 

•Enhanced customer engagement and satisfaction
•Streamlined operations across functions
•Data driven decision-making and innovation

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