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An EI-Technologies MENA perspective on Salesforce Automotive Cloud

Article by EI Technologies MENA 
15 March 2024

Key Challenges
With the multitude of systems needed to run, monitor and manage their daily operations, companies face an ever-complicated web of integrations and architecture complexities. This contributes to obscuring the key 360° vision which would have allowed them to grasp their customer needs and meet their expectations much quicker.

The Automotive Industry is no exception. Customers are no longer only looking at the vehicle specs, they are also searching for a differentiated customer experience, in order to reap the richest rewards.

Salesforce Automotive Cloud as an Industry solution.
Salesforce is the CRM solutions leader. Salesforce specifically answers the needs of the Automotive Industry’s pain points. Instead of tailoring Sales and Service clouds, a new industry vertical “Automotive Cloud” comes to bridge the gap. It makes the way for quicker time to go-live, better user adoption and an industry-focused feature set. Hence automotive companies, dealers and implementation partners, will focus on their true needs without additional efforts in bringing traditional clouds to industry standards.
  • A captivating client experience is delivered beyond the first purchase; vehicle, driver and household information are now in one place. AI and automation help with acting promptly and intelligently on Data insights.
  • Teams are connected for improved business productivity. Dealers are able to engage more meaningfully, improve partner relationships and empower their customer-facing teams, from Sales Representatives to Service Advisors.
Success stories
A case in point: Big automotive companies, like Toyota and OnStar, have pioneered the adoption of Salesforce for their client experience strategy, achieving success stories to tell. Toyota’s employees work across multiple continents seamlessly. OnStar connects its customers to 130,000+ partner offers.

Our expertise
EI-Technologies MENA boasts highly certified industry experts with the required skill-set to cover your digital transformation path, from Consultancy to Implementation, ensuring your next success story.
Our talented team will consult you on the optimal way to harness the power of Automotive Cloud and drive forward your customer experience and user satisfaction.
Our teams are continuously building their knowledge-base on latest industry trends and market challenges, unique to each business sector. We make sure we listen to understand your trials and obstacles, as a first step in our industry-focused approach to a successful project.

You may now start your engines!

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